Sustainability

A natural fibre with a silky lustre and high tensile strength, jute has grown increasingly popular as the world becomes more environmentally responsible. In addition to its natural, earthy appeal, jute stands out as an
environment-friendly raw material with a multitude of applications.

Right from the first steps of cultivation, jute gives back more than it takes.

“A hectare of jute consumes 15 tonnes of carbon dioxide and releases 11 tonnes of oxygen in 120 days of growth, and cultivating jute in crop rotations enriches the fertility of the soil for the next crop.” (Food and Agriculture Organization of the United Nations). From fiber to finished product, jute is carbon positive.

Abundantly grown in India, jute is used to make a variety of products that protect and enrich the environment.